A collaboration established between a leading advertising giant-based Japan, Hakuhodo with a Chinese blockchain technology service provider, Yuanben. The CEO of Yuanben blockchain, Wu Peng then explained, “As the first batch of pioneers to enter the blockchain industry, we believe the outside world’s understanding of the industry is a catalyst to promote development and work towards integration and adoption.”
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A Blockchain is a growing list of records, called blocks, which are linked using cryptography. Cryptography is the practice and study of techniques for secure communication in the presence of third party adversaries. Cryptocurrency is a digital currency that uses encryption (cryptography) to regulate the generation of currency and verify the transfer of funds, independently of a central bank.
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